ETNA White Label Trading Platform: Empowering Broker-Dealers with Multi-Custodian Flexibility

In today’s dynamic financial landscape, US broker-dealers face numerous challenges, from regulatory pressures to technological disruptions. The recent news of SpeedRoute ceasing operations as of February 28, 2025, has highlighted the importance of flexibility and resilience in trading infrastructure. Enter ETNA’s White Label Trading Platform – a game-changing solution that offers multi-custodian connectivity, advanced trading tools, and a unified back-office system.

The Power of Multi-Custodian Connectivity

ETNA’s platform stands out by allowing broker-dealers to connect with multiple clearing firms and execution venues simultaneously. This feature offers several critical advantages:

1. Negotiation Power: With access to multiple providers, broker-dealers can leverage competition to secure better terms and pricing.
2. Lower Deposit Requirements: By spreading business across multiple custodians, firms can potentially reduce overall deposit requirements.
3. Business Continuity: As demonstrated by the SpeedRoute situation, having multiple connections ensures operations can continue smoothly if one provider faces issues.
4. Tailored Solutions: Different custodians may offer specialized services for specific asset classes, allowing broker-dealers to optimize their offerings.

Advanced Trading and Investor Advisor Platforms

ETNA doesn’t just stop at connectivity. The platform offers:

• A sophisticated trading interface for active traders
• An Investor Advisor platform for wealth management
• Mobile applications for on-the-go access
• A unified back-office solution that ties everything together

This comprehensive ecosystem enables broker-dealers to cater to diverse client needs while maintaining operational efficiency.

Benefits for US Broker-Dealers

Switching to ETNA’s platform offers numerous advantages:

1. Reduced Operational Risk: Multi-custodian support mitigates the impact of any single provider’s issues.
2. Enhanced Client Offerings: Advanced trading tools and wealth management features can attract and retain a broader client base.
3. Operational Efficiency: A single back-office solution streamlines processes and reduces administrative overhead.
4. Scalability: The platform’s architecture allows for easy growth as your business expands.
5. Customization: White-label capabilities enable you to maintain your brand identity.
6. Cost Savings: Negotiating power with multiple custodians can lead to reduced fees and better revenue-sharing agreements.

The ETNA Advantage: A Closer Look

ETNA’s platform supports integration with 10 clearing firms and 14 execution venues. Some notable supported clearing firms include:

• Apex Clearing
• RQD
• StoneX
• Vision Financial Markets 
• AXOS 

For execution, ETNA connects with venues such as:

• Citadel Securities
• Virtu Financial
• Instinet
• Two Sigma Securities
• Jane Street Capital

This extensive network ensures that broker-dealers can find the right mix of partners to support their business model and client needs.

Staying Ahead in a Changing Landscape

The financial services industry is constantly evolving, with new regulations, technologies, and market dynamics emerging regularly. ETNA’s platform is designed to help broker-dealers stay ahead of these changes:

• Regular updates ensure compliance with the latest regulations
• New features are added to keep pace with market innovations
• The modular design allows for easy integration of new technologies

By partnering with ETNA, broker-dealers position themselves at the forefront of industry innovation, ready to adapt to whatever challenges or opportunities arise.

Making the Switch: A Strategic Decision

Transitioning to a new trading platform is a significant decision for any broker-dealer. However, the benefits of ETNA’s multi-custodian, feature-rich solution make it a compelling choice. Here’s why:

1. Future-Proofing: In an industry where change is constant, ETNA’s flexible architecture ensures you’re prepared for what’s next.
2. Competitive Edge: Advanced features and a seamless user experience can set you apart in a crowded market.
3. Risk Mitigation: Multi-custodian support provides a safety net against unforeseen disruptions like the SpeedRoute cessation.
4. Growth Potential: With a scalable platform, you’re positioned to expand your offerings and client base without technological constraints.

Are you ready to revolutionize your brokerage operations? ETNA’s White Label Trading Platform offers the tools, flexibility, and support you need to thrive in today’s competitive landscape. Don’t let outdated systems or single-provider dependencies hold you back. Embrace the future of trading technology with ETNA.
To learn more about how ETNA can transform your brokerage business, visit www.etnasoft.com or schedule a demo today. The future of trading is here – are you ready to lead the way?