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Anna Orestova

Product Marketing Manager at ETNA, with a background in B2B fintech and a focus on crafting innovative solutions for brokers and dealers.

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    11.02.2025

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    Anna Orestova

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    Types of IPOs: A Broker-Dealer’s Guide to Public Offerings

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    Table of contents

    Understanding IPO Types

    In today’s market, three primary IPO structures dominate the landscape. Each offers distinct advantages and risks for broker-dealers and their clients.

    1. Firm Commitment Offerings

    • The most common IPO type
    • The underwriter purchases shares directly from the issuer
    • Higher certainty of completion
    • Faster execution timeline
    • Preferred by large institutions

    Key Risk: The underwriter bears inventory risk if shares remain unsold

    2. Best Efforts Offerings

    • There is no guarantee of a full subscription
    • Uses escrow account for funds
    • 90-day typical timeline
    • Lower underwriter risk
    • Higher issuer uncertainty

    Challenge: Limited institutional participation due to escrow requirements

    3. Regulation A Offerings

    • Designed for smaller companies
    • Two tiers:
      • Tier 1: Up to $20M annually
      • Tier 2: Up to $50M annually
    • Simplified disclosure requirements
    • Available in all 50 states (Tier 2)

    ETNA-Click Markets Solution

    Our platform enables broker-dealers to:

    • Offer all IPO types to retail clients
    • Streamline allocation processes
    • Access new revenue streams
    • Compete with institutional offerings

    Benefits for Broker-Dealers

    • Expanded product offerings
    • Enhanced client engagement
    • Competitive advantage
    • New revenue opportunities

    Ready to revolutionize your IPO offerings? Schedule a demo today.

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