Launch a custom-branded trading platform in 2 weeks with ETNA Trader

ETNA logo on a gradient background announcing the platform setup with the text 'Launch Your Branded Platform in 2 Weeks' and a 'Knowledge Hub' button at the bottom.

 

Transitioning to a new trading platform is a significant milestone for any brokerage. At ETNA, we streamline this process to get you fully operational within just two weeks — minimizing downtime and maximizing efficiency.
 

Quick Path to Trading

  • 48-Hour Paper Trading Setup: Within two days of signing the contract, we launch a paper trading environment so you can familiarize yourself with the platform and let your clients open paper trading accounts.
  • Full Launch in Two Weeks: After the paper trading environment is live, we complete the configuration and certification process to have you up and running. However, the timeline may vary depending on your existing systems and requirements.

 

Onboarding Steps

Here’s a roadmap outlining the onboarding process.

Market Data
You can choose from Real-Time, Delayed, or End-of-Day (EoD) market data. Depending on your needs, select the right solution. We offer both Delayed and EoD market data out of the box, which may be sufficient for your requirements. This option can save you both time and money, as Real-Time market data requires a quote provider and signing an agreement.

Paper Trading
Your paper trading environment will be fully operational within the first 48 hours. This risk-free, simulated trading experience allows traders to get familiar with the platform, practice strategies, and build trading confidence without using real money.

Certification
During certification, each stage of the trading session lifecycle is thoroughly reviewed. This includes processing Start-of-Day (SoD) files, executing various trading scenarios, verifying DropCopy data, data from End-of-Day (EoD) files, CAT reports, and other sources that are validated and cross-checked for accuracy.

White Labeling and Customization
Our team will handle all aspects of white labeling and branding, customizing the platform to reflect your brand. We’ll brand web trading platforms with two UIs—one for advanced traders and another for investors who require less advanced functionality—or customize an RIA platform tailored for RIAs, financial advisors, and wealth managers. If needed, we can also incorporate additional languages into the platform. Additionally, we’ll provide white-labeled mobile apps for iOS and Android devices, handle domain name registration, and design branded email templates.

Fine-Tuning
During this step, we collaborate with your team to make any necessary refinements based on your feedback. This phase allows for final tweaks or additions to ensure the platform meets your specific requirements. We focus on aligning all features, customizations, and integrations to your satisfaction before the platform goes live.

Going Live
When the platform is fine-tuned and optimized, we proceed to the live environment, enabling your traders to open real trading accounts.

 

Launching the trading platform is a carefully coordinated process aimed at reducing time to market to just two weeks when starting from scratch. However, if you’re transitioning from another platform and need to transfer client data, including order history, we will collaborate closely with the clearing firm to develop a data migration strategy.

You can now explore our demo platform to get a firsthand look at the features you’ll be using. Open a paper trading account, place a few practice orders, and experience the functionality of our platform. This hands-on trial will give you the confidence to make the right choice for your trading platform.