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Anna Orestova

Product Marketing Manager at ETNA, with a background in B2B fintech and a focus on crafting innovative solutions for brokers and dealers.

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    11.03.2025

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    Anna Orestova

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    IPO/UIT Trading opportunity for Broker-Dealers with ETNA White Label Trading platform and Click Markets partnership 

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    Table of contents

    Market Opportunity

    The integration of ETNA Trading Platform with Click Markets opens up unprecedented access to a massive market:

    • $411 Billion US IPO market (1,500+ issuances in 2021)
    • $73 Billion US UIT market
    • $5 Trillion in unmet international demand for US investment products
    • Significant revenue potential for broker-dealers

    Revenue Generation Potential

    Broker-dealers can capitalize on attractive commission structures:

    • IPO transactions: 1.5% commission ($37.50 per $2,500 order)
    • UIT offerings: 1.0% commission ($25.00 per $2,500 order)
    • CEF offerings: 1.0% commission ($25.00 per $2,500 order)

    Streamlined Trading Process

    The integrated solution provides:

    1. Order Entry & Routing
    • Seamless user experience through ETNA platform
    • Direct API integration with Click Markets
    • Real-time market data via NFN (Nasdaq fund network)
    1. Processing & Settlement
    • Automated order aggregation and allocation
    • Integration with Click’s clearing firm (Apex Clearing)
    • DTC-eligible securities for efficient settlement
    1. Back Office Integration
    • Automated position transfer
    • Streamlined allocation instructions
    • Complete audit trail

    Key Benefits for Broker-Dealers

    1. Enhanced Product Offering

    • Access to previously restricted IPO allocations
    • Diverse UIT investment options
    • Expanded product suite for retail clients

    2. Operational Efficiency

    • Fully automated trading process
    • Integrated compliance monitoring
    • Reduced operational overhead

    3. Revenue Growth

    • New commission streams
    • Increased client engagement
    • Cross-selling opportunities

    Implementation Advantages

    • Quick integration timeline
    • Minimal technical requirements
    • Full support from ETNA’s implementation team
    • Comprehensive training and documentation

    Take Action

    Don’t miss out on this opportunity to transform your brokerage offering. Contact ETNA today to schedule a demo and learn how our integrated IPO and UIT solution can benefit your business.

    Visit www.etnasoft.com or contact our sales team to get started.

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