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Anna Orestova

Product Marketing Manager at ETNA, with a background in B2B fintech and a focus on crafting innovative solutions for brokers and dealers.

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    04.02.2025

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    Anna Orestova

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    The IPO Process: From Private to Public

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    Table of contents

    An Initial Public Offering (IPO) is a transformative journey for a company, transitioning from private to public ownership. This process typically spans over a year and involves several key steps and participants:

    Key Participants

    • The Company: The entity going public
    • SEC: Regulatory body overseeing the process
    • Underwriters: Investment banks managing the IPO
    • Auditors: Ensure financial accuracy
    • Legal Counsel: Provide legal guidance and documentation
    • Key Advisors: Senior management, major shareholders, PR team

    Timeline and Key Steps

    12+ Months Before Admission

    • Engage outside counsel, auditors, and advisors
    • Prepare audited financial statements (US GAAP or IFRS)
    • Review accounting policies and agreements
    • Plan for SOX compliance
    • Establish a public company board of directors

    6-12 Months Before Admission

    • Select lead underwriter
    • Establish investor relations and financial planning functions
    • Review D&O insurance

    4-6 Months Before Admission

    • Determine underwriter syndicate
    • Hold organizational meeting
    • Prepare draft S-1 registration statement
    • Meet with the stock exchange (NASDAQ/NYSE)

    2-4 Months Before Admission

    • Complete underwriter due diligence
    • File S-1 registration statement with SEC
    • Respond to initial SEC comments

    1-2 Months Before Admission

    • Update financial statements
    • Respond to ongoing SEC comments

    4 Weeks Before Admission

    • Begin investor roadshow
    • Offering appears in the Click.Markets ETNA widget 

    2 Weeks Before Admission

    • Assign price range
    • Accept indications of interest
    • Distribute the “Red Herring” prospectus
    • Continue roadshow and book-building

    Week of Offering

    • SEC declares offering effective
    • Board approves stock price
    • Listing and trading commence
    • ClickIPO allocations confirmed

    Post-Offering (30-60 days)

    • Underwriters exercise over-allotment option
    • Expand market maker support
    • Analyst coverage begins

    ETNA and Click Markets  Partnership

    ETNA’s collaboration with Click Markets brings exciting opportunities for broker-dealers and retail investors:

    • Direct access to IPOs for retail investors
    • Expanded product offerings for broker-dealers
    • Increased client engagement
    • New revenue streams

    This partnership democratizes the IPO process, allowing retail investors to participate in offerings traditionally reserved for institutional clients.

    Broker-dealers can leverage these new investment tools to enhance their services and attract more clients. The integration of IPO access into ETNA’s white-label platform provides a competitive edge in the evolving financial landscape.

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