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Anna Orestova

Product Marketing Manager at ETNA, with a background in B2B fintech and a focus on crafting innovative solutions for brokers and dealers.

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    06.02.2025

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    Anna Orestova

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    How Investment Banks Determine IPO Allocation: A Guide for Broker-Dealers

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    Table of contents

    Understanding IPO allocation mechanics is crucial for broker-dealers serving retail investors. Here’s what you need to know about how investment banks distribute shares:

    The Allocation Hierarchy

    Primary Distribution (90%)

    • Institutional investors receive the majority of shares
    • Large pension funds and institutions are preferred due to:
      • Capacity to purchase large blocks
      • Long-term holding patterns
      • Operational efficiency

    Retail Distribution (10%)

    • Required to meet exchange listing requirements
    • NYSE requires 400 shareholders minimum
    • NASDAQ requires 450 shareholders minimum

    Key Allocation Principles

    1. Institutional Priority

    Investment banks favor large institutions because they:

    • Take substantial positions
    • Hold shares longer-term
    • Require fewer administrative resources

    2. Retail Investor Selection

    Preference is given to investors who:

    • Participate regularly in multiple offerings

    ETNA-ClickIPO Solution

    Our partnership democratizes IPO access by:

    • Providing direct retail investor participation
    • Streamlining allocation processes
    • Enabling broker-dealers to compete with institutional offerings

    For broker-dealers, this means:

    • Enhanced product offerings
    • Increased client engagement
    • New revenue opportunities
    • Competitive advantage in the retail market

    Ready to offer your clients institutional-grade IPO access? Schedule a demo to learn more.

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