General Questions
A: ETNA is a technology vendor, developer of white label trading technology for brokers and digital advisors. We relieve the stress of building trading technology from scratch by private labeling a robust trading platform-as-a-service that includes web trader, mobile apps, middle and back office and trading API.
A: ETNA is not a broker and doesn't provide any financial services, we are a technology company providing a trading infrastructure to brokerage and wealth management businesses.
A: ETNA has been operating since 2002 internationally. ETNA Trader, our flagship trading platform was introduced in 2012 and has been private labeled since then by more than 30 online brokerages in the U.S. ETNA Digital Advisor is another white label platform for robo-advisors that was introduced in 2017.
A: Our pricing is a dynamic monthly subscription that is aligned with our clients' success. Contact us to get a free estimate.
A: Market Data pricing can be a part of the pre-packaged solution. We have partners that are pre-integrated with ETNA and have a special prices for ETNA Trader Users. Otherwise we could integrate with a market data vendor of your choice.
A: We have a small yet agile team of 50 employees. All our developers are in house, full time employees..
A: Depending on the configuration and market connection selected it can be from a few days to a few months.
A: Yes, you can trade paper money with ETNA Trading Simulator platform. Click here to set up an account. Real time market data is available in a trading simulator for a fee.
A: ETNA Trader supports FIX versions 4.0-5.0.
A: Yes. We have many API’s and can create the widgets for you, or you can use your own developers.
A: Yes. we have several API’s dedicated towards changing the skin.
A: It’s compatible with Chrome, FireFox, Safari, Opera, and Internet Explorer. Our web terminal is pure HTML5 based and users do not need to install any plugins or extensions.
A: Yes, we do. Security is out top choice and we are constantly working on improving it.