ETNA Trader disrupts the FinTech scene by allowing developer piggybacking to drive innovation

ETNA challenges the conventional approach to creating financial technology applications and opens their code to FinTech firms looking to build new software.

ETNA, a trading platform provider traditionally catering to broker-dealers, announced today that it is partnering with FinTech Startups as well as well established financial services firms launching new software based on ETNA’s Platform.
Having noticed an up-tick in development costs over recent years as consumer expectations grow, our goal is to lower the buy-in for new and established FinTech firms looking to create new technologies. The platform has already facilitated the successful launch of FinTech startups Tradier and ETRE Financial, and is now being offered to a broader market..

“We encourage entrepreneurs to create new technology products and services without the need to take out a second mortgage or sell a kidney” commented Roman Zhukov, CEO at ETNA. “Many of the components that go into FinTech are very similar. There is no need to reinvent the wheel and spend millions of dollars when someone has already done it and is willing to share the rewards.”

ETNA’s offering for FinTech Firms is a plug and play system comprised of:

The FinTech Suite is designed for frictionless integration with third party software and infrastructure and can be customized with minimum effort.

“As the FinTech industry becomes more saturated, companies that produce quality products with speed and agility will win the race,” said Roman Zrazhevskiy, Senior Vice President of Product Strategy at ETNA. “FinTech companies will change their strategy as capital procurement becomes more competitive. Investors are looking to get more for less, building new tech from scratch is pricey and becoming a thing of the past.”

ETNA has been creative in structuring partnerships by offering revenue sharing or equity models on a case-by-case basis. Along with providing technology, we advise our partners to maximize marketing initiatives and effectively leverage its code to build unique value propositions.

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