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Anna Orestova

Product Marketing Manager at ETNA, with a background in B2B fintech and a focus on crafting innovative solutions for brokers and dealers.

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    22.01.2025

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    Anna Orestova

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    ETNA Trading Platform Partners with Click Capital Markets to Expand Access to IPOs and UITs

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    Boca Raton, FL – January 22, 2025 – ETNA, a broker-dealer white-label trading platform provider with two decades of industry experience, today announced a strategic partnership with Click Capital Markets. This collaboration integrates Click’s innovative API suite with ETNA’s Trading platform to democratize access to Initial Public Offerings (IPOs) and Unit Investment Trusts (UITs) for retail investors globally.

    Democratizing Investment Opportunities

    This collaboration enables retail investors to access highly sought-after public offerings traditionally reserved for institutional clients and high-net-worth individuals. By integrating Click Capital Markets’ robust new issuance marketplace, ETNA Trading platform empowers investors with greater transparency and control over their investment portfolios.

    Key Partnership Highlights

    • Seamless access to IPOs and UITs
    • Expanded investment product offerings
    • The simplified order execution process
    • Enhanced IPO market accessibility for retail investors

    Benefits for Broker-Dealers

    • Expanded product offering
    • Increased client engagement
    • Global Reach: Supports broker-dealers in meeting the growing demand for U.S. securities among international retail clients
    • Competitive differentiation
    • Additional revenue streams
    • Compelling event to top up the end client balance – AUM generator

    Leadership Perspectives

    “We are thrilled to partner with ETNA Trading and bring our robust new issuance offerings to their clients,” said Scott Coyle, CEO of Click Capital Markets. “Our mission is to bridge the gap and create more opportunities for everyday investors. With over 400 offerings placed through broker-dealer partnerships, we’re committed to expanding capital market access.”

    Pavel Ariffulin, CEO of ETNA, added, “This partnership delivers on our commitment to provide clients with unique financial tools and insights. By offering direct access to IPOs and UITs, we’re transforming the retail investing experience.”

    About the Partners

    Click Capital Markets provides an innovative API platform connecting U.S. and foreign brokerage firms to new issue capital market products, including IPOs, secondary offerings, UITs, Closed-End Funds (CEFs), Structured Products, Fixed Income, and Alternative Assets. For more information, visit www.click.markets

    ETNA offers advanced white-label trading solutions for brokers, dealers, and financial advisors, with over 22 years of experience and $2B+ in assets under management. For more information, visit https://www.etnasoft.com/ 

    Availability

    The integrated IPO and UIT capabilities will be available to ETNA Trading platform customers in late January 2025.

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