12.07.2020
In “FinTech”, technology is at least half the battle. As new FinTech firms move up to cruising speed, there is a temptation to develop that technology in house. Proprietary trading platforms allow differentiation in a crowded market, or so the logic goes. Being a platfrom-as-a-service provider we, at ETNA, hear this every day to the extent, that we realized: our main competitor is “building technology in-house”.
In our previous post, we talked about cash-strapped FinTech startups and why they should consider outsourcing at least part of their technology needs. But after a FinTech company makes it out of a survival mode and into the growth phase, is technology outsourcing still the way to go?
What your FinTech firm does with technology is more important than whether it makes that technology. Time to market, costs, and difficulties in acquiring the best financial technology developers all add up to a challenge that many FinTech companies can no longer meet. Outsourcing makes more and more sense.
Some FinTech firms approach the idea of outsourcing with nothing but dollar signs in their eyes. True, a recent report by Accenture indicates that financial institutions can realize 30 to 40% savings by outsourcing for their technology needs. And HSBC points out that the traditional approach with its cost of making and operating a middle and back office inhouse is becoming unsustainable for broker-dealers. In a sense, like it or not, circumstances are pushing FinTech companies into saving money through outsourcing. However, unduly obsessing about cost reduction can blindside a FinTech company to other crucial advantages of working with an external technology supplier.
Cost savings should be one part of a total tech outsourcing strategy with five key dimensions to help put any FinTech firm into orbit.
So, count the dollars you can save by using technology outsourcing, but remember how much more you can get. Operational efficiency, agility, risk management, attractiveness to your market, and cost savings are all key reasons why outsourcing is the best tech strategy for any growing FinTech firm. Contact us to learn more how we helped to build more than 200+ FinTech projects since 2002!
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